I Guess There Is A "Unlike" Button.
Monday Note had an interesting piece recently about the "subtle shift to Twitter". The article dealt primarily with the growing frustration of users with Facebook, and how they are migrating to Twitter for the things that Facebook is not, basically, it's simplicity. The article goes into detail about the rise of Twitter in a news perspective (e.g. Walt Mossberg at the Journal has 874 "likes" but he has well over 250,000 Twitter followers.) The other point the article makes is that the 140 characters is so mobile device friendly, it works perfectly with how we're consuming news and information on our mobile devices.
Facebook isn't going anywhere, probably for a while, but this shift to Twitter is an interesting one for marketers who might have been viewing the "like" as the sole metric of success.