There's a line between the brand and the consumer. We're resonsible for that line. Sometimes it has a CPM attached to it, sometimes it's a human being. We make it hard occasionally for clients because we don't stay in that traditional media planning and buying box, but...
A lot has been happening here at Crossmedia this year. We've won some business, lost some too. We launched our new website, got a new domain name (xmedia.com) and we welcomed some new Crossmedians big and small into the fold. We renovated our office, opened another and...
Actually, there could be. A new service from Belgium called Slowbizz aims to bring together music fans willing to host small musical events in their homes with talented artists willing to perform in such settings. Both artists and hosts must apply for membership on the...
While Coke is busy rolling out their new fountain dispensers that allow you to customize your drink a thousand different ways, Pepsi is taking the more social approach, and introducing their "Social Vending System, one where you can buy your friend a Pepsi across town...
We love vintage advertising and packaging, and we just recently came across one of the best collections out there. Have a look, and take a ride in the time machine.
You have to hand it to Ogilvy Cape Town, creating the first edible insert was pretty genius. We would have loved to be in the client meeting when this was presented. Our only question is, how do we know it actually tastes like road?
From the "nothing to do with media" file: We love that in response to a Newsweek article calling Grand Rapids, MI a "dying city", they hauled off and made what could possibly be the best music video of all time, using almost every person in town. It's 9 minutes long...
Ah...social media. It was supposed to be a great force in allowing consumers and brands to converse and interact. Brands would be able to gain valuable feedback and assist customers, consumers would be able to have their voice heard...we all know how the story goes...
