We first talked about vanity barcodes in 2009, and we like them even more today. We were thrilled to see the WSJ do a piece on them in today's paper, because we think that when you sweat the details, great things happen. The idea of the vanity barcode makes everyone...

In our internet travels, we came across Norelco’s “Great Shave Debate” featuring Red Sox closer Jonathan Papelbon and Yankees outfielder Nick Swisher.  This is the second time this season that a brand built a promotion around the historic Yankees/Red Sox rivalry (the...

We recently read that Tang was going to be getting a packaging makeover and we were curious about what was going to happen with this tried-and-true brand. Naturally, we went to Google where we found that "Tang" generally gets beat out in search results by the "Wu-Tang...

If you’re going to have the “World’s Most Prestigious Credit Card”, it might help by NOT advertising it on Google AdWords. That just sort of takes some of the “prestigious” part out of it. Oh, and skyscraper banner advertising doesn’t help with the exclusive part either...