There's a line between the brand and the consumer. We're resonsible for that line. Sometimes it has a CPM attached to it, sometimes it's a human being. We make it hard occasionally for clients because we don't stay in that traditional media planning and buying box, but...

 We’ve spent countless hours, days and weeks over the years in the annual “planning” ritual. We’ve worked on laying out the ideal scenarios for the upcoming year, developing budgets and initiatives, strategies and tactics, all with the hope that everything goes according...