What would you do with 12 million fans? 99.9% of brands would be unbelievably happy with an audience that large to remarket to, engage with, raise brand awareness and ultimately increase sales. But if you’re Michael Jordan? Apparently you wouldn’t do a thing. To date...

In our internet travels, we came across Norelco’s “Great Shave Debate” featuring Red Sox closer Jonathan Papelbon and Yankees outfielder Nick Swisher.  This is the second time this season that a brand built a promotion around the historic Yankees/Red Sox rivalry (the...